3 Tips to Become the Industry Expert
Blogging is the new way to connect. Below are a few tips to promote who you are what you want to say
- Know what you are talking about
- Back up what you are talking about
- Provide eye candy
Be consistent on your postings, maybe a writing schedule will be a benefit to you. When you are consistent your readers will be able to count on something new and a regular basis.
Above all, enjoy what you are doing and writing.
Check back, Root & Madison posts three times a week.
Social Networks: The new little black book
Before the contact databases, PDA’s, and Rolodex™ there was the little black book. Loaded with all your powerful and often secret contacts, or the names and phone numbers of your girl friends. The little black book was a valuable resource. However it was static- nothing more than a container of information. Today software such as ACT™, Salesforce.com™, or Mircosoft™ CRM is still only containers of information.
Social networking is a dynamic alternative to the little black book. According to comScore Networks membership rates on Myspace is increasing at an average annual growth rate of 512% giving you the ability to connect with over 225 million users today. Rival Facebook is increasing at 550% per year followed by Linked-in at 182% per year.
Professional social networks provide an opportunity for an advertising vertical. Plaxo has the Plaxo Pulse, Linked-In has Network Updates. At a basic level the Pulse and Network Updates are status updates similar to a micro-blog tool such as Twitter. However the potential exists to use the available services to inform your connections about product discounts, blog posts, and other information related to your business.
At Root & Madison, we implement social networking into our small business marketing strategy and we are seeing fantastic results.
How are you using Social Networks to promote your business, product or service?
Please comment with your answers.
